Archive for the ‘Culture’ Category

Book Review: Jesus Made in America

Thursday, May 21st, 2009

jesus-made-in-americaIn Jesus Made in America, author Stephen Nichols takes a look at Christology of American Evangelicals throughout the years. Simply put, Nichols explains that how we view Christ today is based on how previous generations of American Evangelicals viewed Christ. 

In the first four chapters, Nichols looks at the Christology from several groups influential Americans, groups such as the New England Puritans, the Founding Fathers, and the 20th-century Evangelicals who combated liberalism. These chapters are filled with quotes from the historical figures themselves, helping the reader see their view of Christ. Nichols shows the reader how, at different points in American Evangelical history, certain attributes of Christ were viewed in higher regard while others were downplayed. 

The final four chapters take a look at how Christ is portrayed in today’s culture by four avenues: music, Hollywood, marketing/consumerism, and politics. For each avenue, Nichols looks at how Christ has been portrayed and shaped in the last 50 years, and how that has impacted the way we view Christ today. These outside influences have helped shape our current views of Christ, and not always for the good. 

While not a thorough study on Christology in either historical or modern Evangelicalism, Jesus Made in America ably shows the connection between the two. This book is a helpful primer for Christians looking to study American culture’s view of Christ throughout the years. The later chapters would also serve as a helpful tool for youth workers, as it shows how the modern-day Evangelical view of Christ is shaped by cultural influences. Rating: 4.5/5

Know Your History: Community

Monday, March 2nd, 2009

knowhistory_communityI recently read a book about the history of Ocean City (the town where I live and minister). Written by a local historian, this book recounts 129 years of history, starting with the founding of the City and ending with the modern day. Reading this book made me think about how important it is to know the history of the community you are trying to reach. To fully know how to reach people, you need to know who they are, and to know who they are you need to know where they have been. (more…)

What I Learned from Super Bowl XLIII

Monday, February 2nd, 2009

super_bowl_xliii_logoWith all eyes on Tampa last night, the Pittsburgh Steelers and Arizona Cardinals battled in Super Bowl XLIII. Over the last 43 years, the Super Bowl has become a marketing and money-making juggernaut. Two years ago, Detroit estimated the Super Bowl would generate $302 million in taxable sales. This year, NBC made $206 million from selling Super Bowl ads. With today’s bleak economy, that is a staggering number.

What is so amazing about the Super Bowl is that, for the NFL, it just another day on the job. In fact, it might be an easier day on the job. On any given Sunday in the fall, the NFL must coordinate 12-16 games, staffing with photographers, officials, and referees. But for the Super Bowl, they only have one game to worry about.

In light of the popularity and success of the Super Bowl, here are some ministry applications from the Big Game:

  • Bring Your ‘A’ Game. Most football players say they take the regular season “one game at a time”, but for players in the Super Bowl, it really is just one more game. You either play your very best, or you go home empty-handed. For church leaders, there are unchurched visitors at your ministry every Sunday. That is why each Sunday is your “Super Bowl.” You need to bring your ‘A’ game each and every week, because that may be a person’s only chance to hear the Gospel.
  • Present the New. With the eyes of the nation on them, many Hollywood execs chose to present trailers for their new movies. Flicks such as Angels and Demons, Land of the Lost, and Race to Witch Mountain showed clips for the first time. NBC did the same, showing previews for upcoming shows. For ministries, be sure to make announcements when people will pay attention, and make them memorable and interesting. For some, that means announcements are before the service on Sunday. For others, announcements only appear in the bulletin, or on a weekly email. Others put their announcements on their website or YouTube channel. Find out where your people are most attentive and meet them there.
  • Use Money Effectively. Advertisers spent between $2.4 and $3 million per 30-second ad during this Super Bowl. Some were memorable and will generate tons of buzz for their product. Others were ineffective, wasting their $3 million investment. Ministries must always be mindful of using money effectively. Churches are financed by tithes and offerings from their members; they must use the money in a God-honoring manner.

Church Marketing Should Stop

Thursday, November 13th, 2008

Tony Morgan, Chief Strategic Officer at NewSpring Church and excellent ministry blogger, just posted about how he is against marketing in the church. In his words:

No more direct mail postcards. Stop the billboards and the radio ads. Take down the clever cliches on the church sign out front. End the platform announcements the bulletin announcements and the email blasts. These tactics need to be avoided.

Now I am making an assumption here, but I think his issue is not that we (the church) announce ourselves towards the masses, but rather the mindset and actions of marketing the church. In other words, the marketing of the church has replaced the Good News of the church. Tony touches upon this idea in the last full paragraph, saying:

Marketing is becoming a barrier to the advancement of the Gospel message. It’s becoming a hindrance for the church.

Last week in my Ministry in a Cultural Context class in seminary, we talked about the broad church trend towards church marketing and branding. What intrigued me most about our discussion was how broad and different our views were on marketing. They ranged from accepting and embracing mass marketing to a few individuals who had no desire for, and were actually shocked at, churches reaching outside the walls and advertising to the masses. Eventually, an agreement was made that some churches tend to use marketing in a healthy way, by announcing their church to the general population or presenting stirring questions that lead people in search of answers (the definition of a “seeker”).Other churches, however, use modern marketing techniques to get a ton of people in to the building, but at the cost of the message. Essentially, the marketing becomes the message.

Another though-provoking post by a great thinker. I am excited to hear read how he will unpack this idea in his upcoming posts.

Grown-Up Decisions

Wednesday, November 12th, 2008

In Great Britian, a 13 year old girl has decided not to allow a life-saving heart transplant surgery on herself. Hannah Jones has been battling leukemia since she was four. At the age of 5, she was given a treatment that created a hole in her heart. Now a teen, the effects of countless treatments are taking a toll on her body, and Hannah has had enough of it. In the article, Hannah is quoted:

“I’ve been in hospital too much and I’ve associated hospital with bad memories, so that’s why I didn’t want the transplant. There is a chance that I may be OK, and there is a chance that I may not be as well as I could be, but I’m taking that chance.”

One part of me is blown away by Hannah’s courage and selfless behavior. She has acknowledged her pending death, and wishes to live it out as a normal teenager. But then I remember that she is a 13 year old girl! Her mother, an intensive care nurse, supports her daughter’s decision. The decision almost went to court, with the hospital trying to force the surgery on Hannah.

What are your thoughts? I cannot imagine being Hannah, 13 and willing to face death. And her mother, supportive of her daughter and her very grown-up decision. All I know is that I will be praying for this little girl.

Book Review: The Shack

Tuesday, November 11th, 2008
Book cover of

Book cover via Amazon

Over the weekend I finished William P. Young’s book The Shack. I know, I am a little behind the times in reading this, the most talked about Christian book in 2008. When I hear a lot of publicity and hype about a book, I am always hesitant to read it. Sometimes the hype is too much, and the book is lost in the expectations (Velvet Elvis). Other times, the book was better than what I had imagined (a great Biblical theology book Dominion and Dynasty). And sometimes, the book was exactly as it should be: an impact book and a good read, but not the the best writing the English language has ever seen. I would place The Shack in this category.

In the book, we encounter Mack Philips, an average guy who has a great burden, referred to in the book as “The Great Sadness.” This burden affects his whole family, but is especially debilitating to Mack. What makes this story very believable is how typical and average Mack is portrayed. Even though most of us do not have as great a burden as the Great Sadness, it is fairly easy for the reader to identify and empathize with Mack. Over the course of the book, Mack is forced to face, encounter, and conquer the Great Sadness, all with the help of God.

Much of the flak about this book comes from Young’s portrayal of God, specifically the parts of the Trinity. I can see why the critics are upset,but I think their condemnation is unmerited. Through Mack’s dialogue with God, the author explains how and why the members of the Trinity are manifested in a certain way in the book. I do not want to give away anything else about the book, only to say that Young is not heretical or out of line for his portrayal of the Divine. Although I may not agree with it 100%, who are we to determine how God wants to be portrayed?

My only knock on the book was that the author explained too much. Instead of allowing the reader to read and interpret the story for himself, Young has to explain everything. This turns into some long, dragged out dialogues between characters, often Mack and God. In some sections of the book, the dialogue could have been cut and replaced with more description of how Mack spent time with God. This writing technique would allow the author to imply whatever lesson he wanted instead of explicitly stating in via dialogue.

Overall, I felt that The Shack was a great book for anyone to read. I especially think this is a great book for non-Christians and “seekers” to read, as Mack, at least initially, has a negative view of God. I look forward to what William Young will do with his next book, since he will have editorial, marketing, and publishing help. Be sure to check out The Shack’s website. Rating: 4/5

Election Day

Tuesday, November 4th, 2008
I voted

I Voted

Today is the day. After (literally) years of positioning, politicking, and playing all the angles, the Presidential Election has come down to today. This race has seen everything, including millions of dollars, thousands of lies, hundreds of stump speeches, tens of terrorist links, and one Joe the Plumber.

What has interested me the most during this campaign season is how much emphasis is placed in all the pre-game. Polls, maps, discussions, and debates have consumed all forms of media for the past year. Even before the first primary, pundits and analysts were spending every waking second on this election. The election has almost become its own business, and even SNL got on board.

Regardless of your political affiliation, or whether you feel like your vote is important or not, take a few minutes today and vote. Remember, voting is a right that we have been given, and should appreciate. Besides, you can get a free Starbucks coffee afterwards!